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="Truthiness"= When you search for the term the first 3 links you find are from Wikipedia, Merriam-Webstar and urban dictionary. The term refers to an approximation of truth, a truth that is not backed up by facts but by guts.

1 : "truth that comes from the gut, not books" (Stephen Colbert, Comedy Central's "The Colbert Report," October 2005)-Merriam Webstar.
The word was voted as the 2005 word of the year according to the American dialect Society (A.D.s). In searching for the right word for the particular segment of his show, Stephen Colbert mentioned he considered the word "Truth", but "truth just wasn’t “dumb enough.” “I wanted a silly word that would feel wrong in your mouth,” he said" (Zimmer 2010). And at first, like many other critics, i felt somewhat offended, that a comedian had the power to influence the world's English vocabulary. But on closer inspection, i have related and connected with this word.

The word "Truthiness" appeals to a part of us which cannot be fully explained, which we cannot clearly back up, but we know it. We know and trust it is true and is a solid/real feeling. In many instances, i have found myself in this position, in the state of truthiness.

The creation of this term has lead to many imitations by just adding "iness", which linguist Arnold Zwicky has called “the Colbert suffix.” e.g. Fame-iness used to describe Paris Hilton, refrenc-iness, proof-iness (Charles Seife’s new book). Because of this, the term can be said to possess a memetic element which causes more and more people to try and copy, invent their own words, in hopes of being recognized, just like Colbert.