Lab+3

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I order to answer this question, the definition of “Photographic Media” has to be considered. Photographic media is generally understood as any media/medium that has elements of photography-the art of producing images (thefreedictionary.com). ======

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Comics on the other hand are “**juxtaposed pictorial** and other images in **deliberate sequence**, intended to convey information and/or to produce an aesthetic response in the viewer” (McCloud pg20). ======

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Using the above definitions, I agree with McLuhan when he defines comics as an **extension** of **Photographic Media**. I say this because, in order to create comics, photographic media, (images/pictures/drawings) is (are) used. These images/pictures/drawings are juxtaposed in deliberate sequence with words placed into the frame, “to convey a message and produce an aesthetic response in the viewer”. Comics are therefore and extension because traditionally, they are derived from photographic media. ======

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McLuhan backs up his statement by creating a classification between media: Hot and Cold. “A hot medium is one that extends one single sense in ‘high definition’. High definition is the state of being well filled with data” (Federman 2010). Hot media, like movies are “low in participation” and cool media like a cartoon are “high in participation or completion by the audience” (Federman 2010). Because comics provide little information, the reader is obliged to participate in completing decoding the comic/story. ======